Friday, May 9, 2014

Winner of the Sports Emmy for Outstanding New Approach in Sports Programming



Last year I was involved in a new project with NFL Digital Media called NFL Up, in which we documented NFL players' workouts.  These workouts were recorded and photographed in order to demonstrate exercise techniques that everyday folks could use to "get fit like your favorite player."  It started with a list of athletes and gyms during the offseason, and the project continued throughout the season at the respective NFL team training facilities.  I even did photos of Michigan offensive tackle Taylor Lewan at the NFL Scouting Combine in Indianapolis just a few months ago.  I think it's a great tool to teach people the proper mechanics of working out, especially coming from the top professionals in the field - both trainers and athletes.

Throughout the season, different players' workouts would be pitted against one another and fans would vote for the workouts they wanted to see.  The winners' workouts would be unlocked, and a set of different movements and workouts would be demonstrated in detail, including short video clips and photos.  I was involved in the earlier workouts of the project, including those of Buffalo Bills running back C.J. Spiller, Cincinnati Bengals safety Taylor Mays, Chicago Bears offensive lineman Kyle Long,  Seattle Seahawks linebacker Bobby Wagner, and New York Jets (now of the Arizona Cardinals) cornerback Antonio Cromartie.  Among those guys were many other high-profile NFL stars who also work out together with the guys listed above, but were not featured workouts for the project, including Clay Matthews and Colin Kaepernick.  You can see a blog I did about those workouts here.  

A month ago, we got word that NFL Digital Media was nominated for two Emmy Awards, for NFL UP! and another project we produced called "JFK:  The Untold NFL History of that Day in Dallas."  This week, the 2014 Sports Emmy Awards winners were announced, and BOTH projects were winners in the category of Outstanding New Approaches - Sports Programming Short Format.  

I'm excited to have contributed my photography to the projects as an Associate Producer.  You can see my name in the list on the bottom.  Also of note is that the Leon Sandcastle project earned the honor of "Outstanding Sports Promotional Announcement - Institutional."  I was on the set of those productions providing still photographs.  See my behind-the-scenes photographs from the original commercial, and stills from this year's NFL Draft promo commercial here (featuring Jerry Ricecake).

This has been a pretty awesome feeling knowing that the hard work has paid off for everybody involved in these projects.  I guess I can now say that I'm an Emmy Award winner.

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